In the Field
We've already found the gate.
Treezyn Apparel is a great example of how Alamar works with seasoned brands and businesses that capital avoids. Alamar focuses on companies, ideas, and brands that can't get capital or attention: whether because of the domain, a lack of founder experience, a lack of sexiness or hotness (think AI), or whatever else keeps investors on the sidelines.
Treezyn came to us with millions in historical revenue, a world-class product, a deep and loyal customer base, and a proven place in the hunting market. What they had was real, very real. What they needed was a partner who could see the strengths, address the weaknesses, and move the business to the next pasture.
A number of issues were holding back growth: a lack of capital, weak media and paid messaging, a high checkout abandonment rate, aging inventory, and poor paid media economics, among others. Alamar joined as a partner, taking a significant equity stake and bringing in executives, expertise, capital, know-how, and a fresh perspective. In year one, Treezyn's revenue grew 20%. Alamar brought in new capital, including non-dilutive capital for ad spend, and ran a full-stack audit across brand, funnel, and channel. Found the gate. Pushed through it together. Treezyn's next revenue month was their best on record.
This is a great example of Alamar's operator experience in practice.
