Results in the Field

From our portfolio.

Real results from real companies. No theory — only what we've actually done alongside the founders we back.

LYX Essential Hydration Mix For Dogs beef flavor pouch on a wood surface beside a dog's paw
Early Stage

LYX Hydration: Building the Brand That Owns a Category Nobody Had Named Yet

A farmers market cooler. A product dogs loved. A format that couldn't scale. Alamar saw past all of it to the only…

#1
Amazon Ranking, Canine Hydration
$480M
Projected Category Size by 2030
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Close-up of a hunter's hand gripping a zipper pull on Treezyn camouflage gear, with the Treezyn logo overlaid in white
Growth Stage

Treezyn Apparel: Diagnosing a Brand That Was Performing Below Its Ceiling

Treezyn had $1.82 million in gross sales, a loyal customer base, and a proven hero product. A full-stack audit across five channels…

$136K
Best Revenue Month on Record
76%
Checkout Abandonment Rate
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