By Q4 2025 — peak hunting season — Treezyn's revenue had fallen 40 to 45 percent below the prior year. Meta was spending $207,000 annually and generating an estimated 1.04x return. Every channel was functional. None of them were performing.
- — Meta's three core retargeting audiences had all failed to build — no cart abandonment, site visitor, or purchaser follow-up existed
- — The Abandoned Cart email flow had been in Draft status since August 2025, silently cutting off $36,858 per year in recoverable revenue
- — 76% of shoppers who reached checkout left without buying — more than double the industry abandonment average
- — 285 of 308 Amazon ad campaigns had never generated a single sale, making real performance impossible to read
- — Site conversion rate was 1.31% against a 2–3% category benchmark, meaning nearly every new paid visitor was being lost
The product worked. The infrastructure didn't.
In February 2026, Alamar Ventures ran five simultaneous diagnostic audits across Treezyn's entire marketing operation — Shopify, Klaviyo email, Meta Ads, Amazon Seller Central, and Google Analytics. The findings confirmed a pattern common to brands at this stage: the problems weren't strategic, they were structural.
The 90-day engagement was organized in three phases. Phase one was triage — fixing what was actively broken and costing money. The Abandoned Cart email flow was reactivated immediately; the original flow had converted at 3 to 4 percent per email and its replacement, misconfigured since August, was opening at 13 percent against the original's 30 to 50. Meta's retargeting audiences were rebuilt from scratch, restoring the ability to follow up with cart abandoners, site visitors, and existing customers separately. On Amazon, all 285 zero-conversion campaigns were archived, and the one proven performer — responsible for 76 percent of all ad revenue — had its daily budget raised to reflect what the data already showed.
Phase two built the infrastructure that should have existed: a full email automation stack, audience segmentation across Meta, and a structured Amazon campaign architecture with fewer than 20 active campaigns, each with a defined purpose and a benchmark for what success looks like.
Phase three turned the dial on what was working. March 2026 revenue reached $125,000. April — peak spring turkey season — came in at $136,000, the highest single month in the brand's tracked history, at a 3.06x marketing efficiency ratio across all channels.